Over the last two months Australian horse racing has hit a purple patch of form. It kicked off with an incredible inaugural Everest event where, for the first time in Sydney for decades, the crowd roared as the barriers broke open
The Everest was, quite simply, the most exciting day of racing I’ve attended in Sydney. The atmosphere was electric, the race spectacular, the hype fulfilled. I’ve lived in the harbour city since 2011 and this day was everything I wanted from our
As Einstein so eloquently said, “we can't solve problems by using the same kind of thinking we used when we created them.” In order to gain outside perspective on horse racing's perception and relevance challenges, I’ve been researching other brands faced
Horse racing in Australia is made up of numerous industry sectors across six states and one territory. To anyone outside the industry, horse racing in Australia is the sum total of all its parts. A mention of the sport in general