A wise person once told me: “if you want to change somebody’s behaviour you must first change their attitude”. In Blog 1 last week, I discussed research that indicated society’s perception toward horse racing is becoming increasingly negative. Data can show us what people
iSentia found that Australia’s horse racing industry is in perception crisis and its future is under threat. We’re losing our audience. Our supporter base is getting older every year, and the number of Australians who percieve racing negatively is increasing.