In the last half of 2017 I published a series of six blogs about the relevance issue that threatens the racing industry’s future. The response was bigger than expected and out of it has come a collective resolve to act, now called
Over the last two months Australian horse racing has hit a purple patch of form. It kicked off with an incredible inaugural Everest event where, for the first time in Sydney for decades, the crowd roared as the barriers broke open
The Everest was, quite simply, the most exciting day of racing I’ve attended in Sydney. The atmosphere was electric, the race spectacular, the hype fulfilled. I’ve lived in the harbour city since 2011 and this day was everything I wanted from our
As Einstein so eloquently said, “we can't solve problems by using the same kind of thinking we used when we created them.” In order to gain outside perspective on horse racing's perception and relevance challenges, I’ve been researching other brands faced